Longines｜TAIPEI 101 World Masterpiece

Founded in Saint-Imier, Switzerland, in 1832, Longines draws on nearly two centuries of watchmaking heritage, combining exceptional craftsmanship, technical innovation, and timeless design to become one of the defining names in Swiss watchmaking. Its celebrated collections are admired by collectors and watch enthusiasts worldwide. The Master Collection embodies classic watchmaking expertise and refined elegance, while the Heritage Classic collection reinterprets iconic creations from the Maison’s archives. The DolceVita and PrimaLuna collections express contemporary femininity through graceful and sophisticated design, while the Spirit collection reflects Longines’ pioneering spirit and sense of adventure. The Conquest collection brings together sporting performance and polished modern style. Across every collection, Longines upholds an uncompromising commitment to quality and attention to detail, revealing the Maison’s distinctive elegance through a diverse range of styles.

Featured Timepieces

Master Collection 30 mm

30 mm / Newly redesigned round case with an 18K gold chimney-style bezel / White mother-of-pearl dial with diamond hour markers and rose gold-coloured hands / Red alligator leather strap with a new micro-adjustment system / Longines Calibre L592.5 self-winding mechanical movement / Transparent case back revealing the movement

Master Collection 41 mm

41 mm / Round stainless steel case / Sapphire crystal with multi-layer anti-reflective coating on both sides / Silver barleycorn-pattern dial; subdials with circular graining and sandblasted outer tracks / 9 applied blue Arabic numerals with blued steel hands / Blue alligator leather strap / Longines Calibre L687.5 self-winding column-wheel movement with silicon balance spring; 27 jewels; frequency: 28,800 vibrations per hour; central 60-second chronograph hand; 30-minute counter at 3 o’clock with date and month display; 12-hour counter at 6 o’clock with moonphase display; small seconds and 24-hour indicator at 9 o’clock; central half-moon date hand; 66-hour power reserve / Water resistance: 3 bar (30 metres) / Transparent sapphire crystal case back

Master Collection 41 mm

41 mm / Round stainless steel case / Multi-layer anti-reflective sapphire crystal on both sides / Silver barleycorn-pattern dial with snailed subdials and sandblasted outer track / Nine applied blue Arabic numerals with blued steel hands / Stainless steel bracelet or blue leather strap / Longines Calibre L687.5 self-winding column-wheel movement with silicon balance spring; 27 jewels; frequency: 28,800 vibrations per hour; central 60-second chronograph hand; 30-minute counter at 3 o’clock with day and month display; 12-hour counter at 6 o’clock with moon phase; small seconds and 24-hour display at 9 o’clock; central pointer date with crescent-shaped hand; 66-hour power reserve; water resistance: 3 bar (30 metres); transparent sapphire crystal case back

Experiences

20 SEP.13:30120 min

Longines Heritage Talk

Longines warmly invites you to discover nearly two centuries of watchmaking heritage, where precision, innovation, and timeless elegance have shaped one of Switzerland's most enduring watchmaking Maisons. In this exclusive presentation, Daniel Hug, Brand Heritage Director and Curator of the Longines Museum, will share the Maison's remarkable journey since its founding in 1832, highlighting the milestones that have established Longines as a leading name in Swiss watchmaking through technical excellence and enduring design. The talk will also explore Longines' century-long relationship with equestrian sport, featuring rare archival materials, museum timepieces, and expert insights that reflect the Maison's unwavering pursuit of elegance, precision, and exceptional performance.

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